About Our Logo

About Us

About Our Logo

New Logo That Represents Three Principles: Diversity, Equity, and Inclusion

When our name changed to DEI Center in July 2023, we opened a public logo competition.  The logo designed by a graphic designer, Fujiko Ayako who lives in Tokyo was chosen among all candidate logos. We will try our best to create an inclusive organization together with this new logo.

Description

This geometric form expresses diversity, equity and inclusion.  Different sizes of dots express different individuals with different characteristics, and lines between dots show how different people connect to each other to create a relationship.  An abstract peanut-shaped form presents cell division, surrounding the dots and lines, which represents “accepting differences leads to creating something new.”  It reflects the vision of the DEI Center.

Three colors represent:

Green represents Nature & Balance (=Accomplish Diversity)

Orange represents Joy & Bright Future (=Accomplish Equity)

Purple represents Spirit & Pride (=Accomplish Inclusion)

The gradation of three colors presents diversity and a colorful future.

TUMUG Logo

TUMUG logo has been used as our center’s logo since 2014, and now it is used for TUMUG Support Programs.

TUMUG logo uses a design of Keyaki trees which grow in Sendai. The leaves are shaped like people holding their hands, and the tree looks like a clover that presents hope.  

TUMUG is a acronym:

Tohoku University

Movement

United

Gender

Our goal is to initiate activities for gender equality, and move forward to be known as a social movement.

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